Welcome to Homeowner HQ™

The online network every homeowner undertaking a new home or renovation project should be a part of.

Intimidated about starting your new home build or renovation project?

You're jumping into an industry that you likely know very little about and you're about to take the reigns on hiring, budgeting, knowing what happens next, who does what, and so much more.

Who's the best person for the job? Do I hire an Architect or Designer? There's how many types of Designers? How do I keep on budget? How do I fill out a building permit application form? How do contractors charge? What product would you recommend? Or not recommend? What do I need to know to get started?

There are a lot of questions and the professionals you hire will be busy doing their job. They will likely not have the time (or patience) to answer all the questions for you.

Enter Homeowner HQ.

What if you had a team of professionals in your back pocket that wasn't there focused on your home, but on YOU! Helping you understand everything that will go into your new home build or renovation project. 

We’re gathering the next generation of homeowners undergoing new home or renovation projects to spark conversations around the topics that are affecting them the most, whether you are doing this for the first time or the 5th.

A platform like this is really helpful, especially for the stage we are at- which seems like a major decision is required every 24 hrs.

From building your team and budgeting, to the overwhelm of decision-fatigue and an entire industry understanding, we work with you to execute and improve your overall home project experience.


Meet the Team


Chelsey, Architectural Designer for that past 15+ years, the founder of Homeowner HQ & Potts Design & Co., and the person you'll hear from the most in the Community.



Troy, civil contractor, but that title doesn't do it justice. Anything to do with excavations and residential site services to rock walls, hardscapes, and all in-between.



Wayne, retired contractor + current carpenter, and a Pro at anything built out of wood; from furniture to 400+ houses, and even a 48’ boat built in his front yard.



At Homeowner HQ™ you are destined to meet other like-minded homeowners, all while learning step-by-step processes and tips + tricks from professionals in the industry. Homeowners get access to highly curated programs, resources, live calls, as well as home tours, surveys, merch and more. ‘Cause who says a home project couldn’t be fun?

That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it.

Be supported, inspired and understood, and feel more at ease and confident in your position as the homeowner in your new home or renovation project.


This is for you if...

✔️ you’re looking for meaningful conversations with homeowners who are 1.. 2..10 steps ahead of you, who will support and celebrate you, share ideas and hear stories, experiences, ideas, referrals... whatever you need, we've got it for you.

✔️ you’re looking for the same type of support but from industry professionals that are completely unbiased to you and your project. We want to see you succeed! (and we don't take a percentage of the build to do so 😉)

✔️you're looking to enjoy the process. Yeah, you heard that right- It's nothing like HGTV. It can be better.


This isn't for you if...

✖️ You are wanting to DIY your home

We are not here to teach you how to be a jack/jill-of-all-trades and DIY your own home. We are here to support and educate you in becoming the best homeowner that you can be, including hiring the right team for your project.



What to Expect

  • 🗣 Membership Feed where you can get direct support, experience, and ideas on your biggest challenges right now from fellow members (and homeowners) in this community.
  • 👋🏼 Live Q&As with our Founder and Architectural Designer where you can get your home project questions answered.
  • Access to our Clarity Course – our step-by-step guide to give you the confidence in your home project, a proper wish list, inspiration that makes sense, and send you on your way with clarity and your next steps.
  • ✏️ Exclusive Articles & Downloads from us, industry professionals, including PDF downloads, checklists, excel spreadsheets (hello budgets!), and so much more. Tell us what you need for your home project and we'll make it happen!
  • 🏡 Trade & Product Recommendations from members who have tested, tried, and are true to their word.
  • 🗞 20% Off Stock Plans from Potts Design & Co.'s online shop of previously designed, built and lived in & loved house plans.
  • ...  And That's Only The Beginning!

Join Us!

The online network every homeowner undertaking a new home or renovation project should be a part of.

Your home and your sanity will thank you.


We're so excited to meet you!

Have a question about our Headquarters?
Email [email protected] -- we'd love to help.